JBS USA will pay $1.1 million to settle allegations from New York AG Letitia James that its “Net Zero by 2040” claim misled consumers. The case underscores the growing scrutiny of environmental marketing and the need for companies to substantiate sustainability goals with real data and clear language.
Hosted by Simone Roach. Based on a blog post by Gonzalo E. Mon, Paul L. Singer, Beth Bolen Chun, and Katie Rogers.
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JBS USA will pay $1.1 million to settle allegations from New York AG Letitia James that its “Net Zero by 2040” claim misled consumers. The case underscores the growing scrutiny of environmental marketing and the need for companies to substantiate sustainability goals with real data and clear language.
Hosted by Simone Roach. Based on a blog post by Gonzalo E. Mon, Paul L. Singer, Beth Bolen Chun, and Katie Rogers.
Plaintiffs Claim Skechers Emails Create False Sense of Urgency
Kelley Drye Ad Law Access Podcast
2 minutes 43 seconds
3 weeks ago
Plaintiffs Claim Skechers Emails Create False Sense of Urgency
After the Washington Supreme Court ruled that misleading subject lines can violate the state’s Commercial Electronic Mail Act (CEMA), Skechers now faces a similar class action. The lawsuit claims the company created a false sense of urgency by announcing that sales would end — only to later extend them.
This episode explores how the case underscores growing risks around email marketing and why brands should review subject line practices to avoid costly CEMA violations.
Hosted by Simone Roach. Based on a blog post by Gonzalo Mon.
Kelley Drye Ad Law Access Podcast
JBS USA will pay $1.1 million to settle allegations from New York AG Letitia James that its “Net Zero by 2040” claim misled consumers. The case underscores the growing scrutiny of environmental marketing and the need for companies to substantiate sustainability goals with real data and clear language.
Hosted by Simone Roach. Based on a blog post by Gonzalo E. Mon, Paul L. Singer, Beth Bolen Chun, and Katie Rogers.
