This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors. It’s about capacity before clarity—and why creativity itself can...
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This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors. It’s about capacity before clarity—and why creativity itself can...
Feeling stuck in a “functional freeze”? In this episode, Kelli shows female solopreneurs how to uncover the 20% that does 80% of the brand’s heavy lifting—so your brand stops blending in and starts bleeding out. Episode summary If your brand looks polished but feels flat, this one’s for you. Kelli unpacks why so many smart women are operating in a functional freeze—going through the motions while feeling disconnected—and how that freeze shows up as safe, palatable, ultimately boring bra...
Kelli Was Here
This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors. It’s about capacity before clarity—and why creativity itself can...
