This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors. It’s about capacity before clarity—and why creativity itself can...
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This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors. It’s about capacity before clarity—and why creativity itself can...
Letting an Old Identity Die (So Your Brand Can Live)
Kelli Was Here
27 minutes
3 months ago
Letting an Old Identity Die (So Your Brand Can Live)
If your business feels stuck, it might not be your niche or your website—it might be your identity. In this episode, Kelli shares the messy middle of evolving from “designer” to voice-and-identity activator, why you can’t out-brand not knowing yourself, and how nervous-system safety, self-acceptance, and honest preference-finding turn a boring brand into a magnetic one. We dig into functional freeze, shame, rest, heart-rate variability, and why dialing up the hidden 20% of you does 80% of you...
Kelli Was Here
This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land. Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors. It’s about capacity before clarity—and why creativity itself can...
