In this first episode of 2026, I’m pulling back the curtain on a decision I didn’t expect to make—but couldn’t ignore: renaming my business to Loudmouth Lab. This isn’t a shiny rebrand or a dramatic pivot for clicks. It’s a real-time conversation about identity, nervous-system-led branding, and what happens when your work gets clearer than the container you built it in. I talk about the fear of looking flaky, why most branding advice assumes you already know who you are and feel safe enough t...
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In this first episode of 2026, I’m pulling back the curtain on a decision I didn’t expect to make—but couldn’t ignore: renaming my business to Loudmouth Lab. This isn’t a shiny rebrand or a dramatic pivot for clicks. It’s a real-time conversation about identity, nervous-system-led branding, and what happens when your work gets clearer than the container you built it in. I talk about the fear of looking flaky, why most branding advice assumes you already know who you are and feel safe enough t...
Why You Can’t ‘Figure It Out’ (And Why That’s Not a Problem)
Kelli Was Here
31 minutes
4 months ago
Why You Can’t ‘Figure It Out’ (And Why That’s Not a Problem)
Not Lost, Just Answerless — And Why That’s Okay You know that limbo where you’re not exactly lost… but you couldn’t GPS your next move if someone paid you? Yeah. I’ve been renting space there for the last six years—zero plans to renew the lease. This episode is for the women with a whole damn furnace of passion inside, but no clear door to let the heat out. You’ve got ideas, fire, talent—and every time you try to “figure it out,” it either feels 10 sizes too big or like an itchy wool sweater ...
Kelli Was Here
In this first episode of 2026, I’m pulling back the curtain on a decision I didn’t expect to make—but couldn’t ignore: renaming my business to Loudmouth Lab. This isn’t a shiny rebrand or a dramatic pivot for clicks. It’s a real-time conversation about identity, nervous-system-led branding, and what happens when your work gets clearer than the container you built it in. I talk about the fear of looking flaky, why most branding advice assumes you already know who you are and feel safe enough t...
