Kendrick Lamar BioSnap a weekly updated Biography.
Kendrick Lamar has dominated headlines and pop culture this week as both an artist and entrepreneur. Still riding high from the global success of his latest album GNX Kendrick performed to sold-out crowds in Europe and is currently preparing for his Mexico City show at Estadio GNP Seguros on September 23 according to ticketing and event listings. Fans and critics worldwide continue to celebrate his Grammy-winning single Not Like Us which took home Record of the Year at the 2025 Grammys, beating musical giants like Beyoncé and Taylor Swift. During his emotional acceptance speech Lamar paid tribute to Compton his roots and his collaborator Mustard while promising continued cultural impact as reported by AOL and widely covered on social platforms.
His Grand National Tour with SZA has been a commercial juggernaut grossing nearly 300 million dollars just in North America per Billboard updates and new venue announcements continue to appear including exclusive stadium dates through the fall. HotNewHipHop highlights that Kendrick remains the only rapper in 2025 to keep a song on the Billboard Hot 100 every single week so far, with Luther—a collaboration with SZA—reclaiming number one on the Hot Rap Songs chart for an astonishing 34th week according to HipHopDX. Social media continues to buzz about his ongoing feud with Drake which was even referenced by Tina Fey during the Emmys adding a playful jab to their hip-hop rivalry.
On the business front Kendrick and Dave Free have just launched Project 3 Agency, expanding their pgLang joint venture into creative strategy, content production, and brand direction for external clients as covered by Fast Company and Rap-Up. This move follows their acquisition of international studio Frosty and cements pgLang’s position as a creative force for some of the world’s top brands, now including Chanel and Converse. Endorsement deals with these brands, plus Nike and American Express, continue to boost Kendrick’s considerable fortune which Celebrity Net Worth estimates at 140 million as of this year.
Property and investment news remains strong with Elle Decor and AOL providing glimpses of his eye-watering Los Angeles compounds and real estate portfolio, now valued at over 80 million dollars across major cities. Kendrick’s every move, from stage to boardroom, is not just making music history but redefining modern stardom and entrepreneurship. There has been speculation online about potential new music collaborations and even a surprise visual project dropping later this year though no major outlet has confirmed this. For now, the headlines reflect Kendrick’s status as both the “best rapper alive” and an unparalleled creative mogul.
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