A big part of a leader’s job is to motivate people to reach certain goals. To do that, he or she must engage their emotions, and the key to their hearts is story. There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. It’s an intellectual process, and in the business world it usually consists of a PowerPoint slide presentation. But there are two problems with rhetoric. First, the people you’re talking to have their own set of authorities, statistics, and experiences. While you’re trying to persuade them, they are arguing with you in their heads. Second, if you do succeed in persuading them, you’ve done so only on an intellectual basis. The other way to persuade people—and ultimately a much more powerful way—is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. LISTEN as THE KHARISMA COACH breaksdown art of storytelling ...
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IN THIS EPISODE:
(00:30) HOW TO USE STORIES TO IMPACT, INFLUENCE AND INSPIRE PEOPLE.
(01:20) HOW TO ATTRACT PEOPLE EFFORTLESSLY
(02:00) HOW TO MAGNETICALLY ATTRACT THE MASSES
(02:20) GEORGE CLOONEY'S UNCHARISMATIC SECRET
(02:50) THE PSYCHOLOGY OF NERVOUSNESS
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