Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how ...
All content for Kill the Ad Man is the property of Rebox - a B2B Brand Distillery and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how ...
It's the End of the World As We Know It Again… Again.
Kill the Ad Man
31 minutes
5 years ago
It's the End of the World As We Know It Again… Again.
Hi. Welcome to episode 2 of Kill the Ad Man. It’s kind of a 2nd part to our first episode “It’s the End of the World as We Know It… Again”. We’re going to look into the recent past to see how other brands have handled the kinds of crisis that are thrust upon them… and ones of their own making. This isn’t an episode about crisis management or public relations. But it is instructive for marketers and brand owners to pick up a couple examples of what to do, and what not to do. Rob starts b...
Kill the Ad Man
Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how ...
