Today’s season six finale is packed with unfiltered dental marketing insights. Matt sits down with Nicole Toudouze, CEO and founder of Transcendental, for a rapid round of hot takes on what actually drives practice growth and what quietly kills it. No fluff. No safe answers. Just practical truth from two people who want dental care to feel more human.They cover:• Why new patients are overrated and the real problem is retention• Why most practices cannot explain why a patient should choose them• The difference between internal and external marketing• Why Google reviews matter but cannot replace real brand identity• How to fix attribution and stop guessing where patients come from• What great front desk experiences actually sound like• Why patient experience is your marketing• The ops breakdowns no amount of ad spend can fixThey also talk about how video, storytelling, and real patient experience data can help practices differentiate in a crowded market.A fun, fast, and honest close to the season.