
A rare deep-dive with the person who sits at the center of the promo industry.
Jeremy talks with Michele Bell, Senior VP at ASI, about the evolution of the promotional-products world, the rise of small distributors, global trends, leadership, and what the next five years will look like.
This episode covers:
• How Michelle entered the industry and built a 28-year career
• Why ASI shapes so many of the industry’s stories
• The changing post-COVID promo landscape
• Mentorship, leadership, and the people who rise
• Global markets, sustainability, and future tech shifts
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