Host: Cassie Davison
Guest: Richard Dickson, Co-Founder of Play It Green

In this episode, Cassie welcomes Richard Dickson, co-founder of Play It Green, to share his journey of creating a business that drives real, impactful change. Richard discusses how his passion for conscious capitalism, sustainability, and community has evolved through his career, blending his expertise with a mission to help businesses—and hospitality in particular—reduce their environmental footprint and make a difference.

From his experiences in retail and working with global initiatives, Richard explains the importance of behavioral change, cultural shifts, and the role of nature repair as part of a holistic approach to sustainability.

• Richard’s Journey: From questioning everything as a child to co-founding a business rooted in purpose and values.
• Hospitality Connection: How Richard fell in love with hospitality through impactful initiatives like “a quid on a bill.”
• Conscious Capitalism: Building a business where profit drives positive impact—10% of turnover goes directly to charity.
• Overcoming Challenges: Richard opens up about struggles with mental health, an unsupportive boss, and how his autism diagnosis shaped his outlook.
• Play It Green’s Solution: Helping businesses make sustainability easy with step-by-step support, nature repair (trees, mangroves, sea kelp), and transparent reporting.
• Impact for Hospitality: How hospitality businesses can effortlessly integrate sustainability, engage their teams, attract younger customers, and make a real difference.

Richard shares how Play It Green works seamlessly with hospitality businesses:

• Easy to Join: Add £1 to bills to support nature repair and social giving.
• Zero Admin: Fully automated systems integrated with EPOS partners like Zonal.
• Tangible Impact: Transparent, blockchain-verified data showing exactly where and how contributions make a difference.
• Support & Guidance: Resources, templates, and education to help businesses on their sustainability journey.

🎯 The Outcome: Happier teams, engaged customers, and a future-proofed, purpose-driven business.

🗣️ “Sustainability isn’t just about trees and carbon. It’s about culture, behavior, and people.”
🗣️ “When people feel valued and understood in a business, they perform better and stay longer.”

🌍 Website: playitgreen.com
📧 Email: richard@playitgreen.com

Play It Green makes it easy for hospitality businesses to embed sustainability, create impact, and connect with purpose—all while staying profitable.

📢 Want to learn more? Reach out to Richard or visit the Play It Green website for a seamless way to start your sustainability journey.

🎧 Listen to the Full Episode
Be inspired by Richard’s powerful story, his mission to support businesses and communities, and his passion for creating a sustainable future.

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