In this exclusive episode of KK’s Corner, we sit down with Royce Monroe — the powerhouse executive behind Generation Now (home to Jack Harlow, Lil Uzi Vert, & more). As the General Manager of one of hip-hop’s most influential labels, Royce shares the real behind-the-scenes stories of building stars, what makes Generation Now different, and whether major labels still matter in today’s industry. He also opens up about publishing his own book that breaks down how to be your own boss in music and business, the truth about “industry plants,” and how artists can truly own their careers. This is a must-watch for aspiring artists, entrepreneurs, and anyone who wants to understand how the music industry really works!