What should I do next? A common question, one that seems simple on the surface, but the answer, especially a more optimal answer, can be very difficult to uncover. It may involve information that the asker is not aware of, be unintuitive, or even be counter to our instincts.

This month, we discuss a new Klaviyo feature: Next Best Action. Utilizing Klaviyo’s knowledge of marketing best practices, we can recommend specific actions that are likely to be highly advantageous