Internationalizing your product

There are many aspects of product growth — reaching new heights for peak volume, reaching new levels of sustained daily volume, growing your feature set and the complexity of your code based, and many others. Dealing with growth in an intelligent and forward-looking way is never easy, but this month we deal with a type of growth that presents its own unique set of challenges: international growth, i.e. expanding the range of countries and languages your products are natively available in. 

This month, we talked with multiple members of the internationalization effort here at Klaviyo, from teams across our organization. You’ll hear about:

• How strings can be far more complex than they seem
• Why changing languages doesn’t just mean changing words 
• Where in the world your assumptions about language may break

For the full show notes, including who's who, see the ⁠⁠⁠⁠⁠⁠⁠Medium writeup⁠⁠⁠⁠⁠⁠⁠.