AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
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AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
How AWS Helped the NFL, PGA TOUR & NHL Use Data to Drive Results
Know What Is Next
41 minutes
2 months ago
How AWS Helped the NFL, PGA TOUR & NHL Use Data to Drive Results
Sports organizations are under pressure to deliver MORE. Deeper insights, smarter production, and personalized fan experiences. In this episode, AWS Global Head of Sports Julie Souza takes David through 3 high-impact case studies across the NFL, PGA TOUR, and NHL, revealing how each league is tackling its most pressing technology challenges. You’ll hear about the NFL’s use of data modeling and optical tracking, which has contributed to the lowest concussion rate on record and a 79% spi...
Know What Is Next
AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
