AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
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AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
How Nielsen Measures Fans, Media Value & ROI with Jessica Forrest
Know What Is Next
41 minutes
2 months ago
How Nielsen Measures Fans, Media Value & ROI with Jessica Forrest
Fan attention is fragmented across platforms, and the race to measure it accurately has never been tougher. Nielsen Sports VP Jessica Forrest joins David to share how the industry’s most trusted data company is redefining what (and who) gets counted in the next generation of sports measurement. Jessica breaks down Nielsen’s hybrid approach to ratings and why person-level panel data still matters in a streaming world. She also explains how Nielsen’s AI technology tracks EVERY on-screen logo t...
Know What Is Next
AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
