AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
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AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
Inside the Bid to Bring NASCAR’s Championship Back to Miami with Guillermo Santa Cruz
Know What Is Next
38 minutes
3 months ago
Inside the Bid to Bring NASCAR’s Championship Back to Miami with Guillermo Santa Cruz
Few sports venues get a second shot at hosting a championship, but Homestead-Miami Speedway just did. President Guillermo Santa Cruz sits down with Dave to discuss what it takes to win back NASCAR’s biggest weekend, and how Miami’s global market, fan base, and drivers themselves shaped the decision. Drawing on his experience across media and motorsports, Guillermo unpacks why Homestead’s racing quality and driver sentiment carry as much weight as market dynamics. He also shares how Miami’s ro...
Know What Is Next
AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
