AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
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AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
NIL, Emerging Leagues, and the Business of Sports with Brian Michael Cooper
Know What Is Next
46 minutes
3 weeks ago
NIL, Emerging Leagues, and the Business of Sports with Brian Michael Cooper
Brian Michael Cooper has operated across nearly every corner of the sports industry: big law, player representation, G League president, XFL team president, senior college athletics administrator, head of an emerging league, and now sports M&A attorney and professor. He shares what those experiences taught him about how teams, leagues, and media partners really operate, including a sharp look at the rapid professionalization of college athletics. Brian breaks down the ripple effect...
Know What Is Next
AI is hitting consumers faster in sports than almost anywhere else, and PGA of America GM Rob Smith argues that’s exactly why the industry has become a real-world testing ground for emerging technology. In this episode, Rob digs into how AI is already reshaping day-to-day work, what “anticipatory” AI could look like when it earns a seat at the event-ops table, and why the real shift is carving out time to train these tools. Rob also walks through how the PGA of America brought digital media ...
