With the digital proliferation taking place before our eyes, the influencer isn't going away anytime soon. And this offers us another way to get to our audience in an authentic way.

In this episode, Paul Kelly talks about the role of the creator and how they have kept up with the transformative digital content world and harnessed the power of the true influence of an audience. 

Paul looks at how brands can unpack this and grow the size of and connection with their customers.