Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

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Know your audience

D/A

23 episodes

2 weeks ago

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

Marketing

Business

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Marketing

Business

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Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

Know your audience

22 minutes 26 seconds

3 years ago

Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

In this episode, James and Paul unpack the barriers some more traditional marketers may have to adopting technology for market research. Although this technology exists and is used in everyday life, there is still some resistance to making use of AI enabled data collection.

Is this just a dose of healthy scepticism or a lack of understanding of how to use AI-led data to best effect? Listen on to find out how this technology can be a valuable tool for everybody wanting to understand consumer trends without personal bias or opinion.