Scaling Audience first

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Know your audience

D/A

23 episodes

2 weeks ago

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

Marketing

Business

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Marketing

Business

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Scaling Audience first

Know your audience

6 minutes 39 seconds

4 years ago

Scaling Audience first

We can discuss scale in 2 ways; firstly scale of data and how that impacts insight; and the scale of the reachable audiences as a result of that insight.

In this episode, Dr. James Piecowye discusses with Paul Kelly how better decisions are made when you have the largest possible audience pool to give greater confidence in your decisions.