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Know your audience
D/A
23 episodes
2 weeks ago
Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).
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Marketing
Business
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All content for Know your audience is the property of D/A and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).
Show more...
Marketing
Business
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The importance of language in Data Science
Know your audience
35 minutes 27 seconds
3 years ago
The importance of language in Data Science

In this episode, Paul Kelly (D/A) and Dr James Piecowye (Zayed University), with Reem Elmahdi, a Data Scientist at D/A dive into the topic of Data Science practices  and how it enables us to analyse data beyond libraries of individual words or ‘keywords and phrases’ and contextualises conversations at scale using machine learning.


Know your audience
Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).