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Know your audience
D/A
23 episodes
2 weeks ago
Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).
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Marketing
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All content for Know your audience is the property of D/A and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).
Show more...
Marketing
Business
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What is natural language processing? A beginner's guide to AI.
Know your audience
26 minutes 18 seconds
3 years ago
What is natural language processing? A beginner's guide to AI.

What is AI exactly, and how do we use it every day? Paul Kelly (D/A) and Dr James Piecowye (Zayed University) are joined by Diego Moreno, a senior data scientist for D/A to discuss what AI means, how we use it every day and how natural language processing, in simple terms, works. You might be surprised to see how it works in everyday applications and the implications for the Arabic-speaking world. There's also a discussion about how AI is misused to confuse us sometimes, and how when you make it simple, we understand the power a lot better.

Know your audience
Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).