For Chris Daley, Owner of Smart CRO, growth starts with asking the right questions. What happens when you stop guessing, stop copying “best practices,” and start running real experiments? That shift not only shaped his career but also became the foundation of a business built on measurable results.

In this episode of Know Your Ship, Chris opens up about the turning points that led him to launch Smart CRO — from a boardroom conversation that changed his path to the first clients who trusted him to test big assumptions. He shares why data has to lead the conversation, how failure can be a teacher, and what it takes to build trust when your job is to challenge the way things have always been done.

We dive into the mindset behind effective optimization, the value of meaningful client relationships, and the lessons Chris has learned from testing with some of the biggest brands in the world. His story is about curiosity, resilience, and the power of creating clarity through experimentation.

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Connect with Chris Daley & Smart CRO:

Chris’s LinkedIn: https://www.linkedin.com/in/chrisdayley/

Chris’s X: https://x.com/Chrisdayley

Smart CRO Website: https://www.smart-cro.com/