In this episode of Koined Insights, Kimberley Campbell, Senior Marketing Manager and Business Development Specialist, shares valuable insights on how businesses can adapt to the shifting marketing landscape. From understanding the generational gaps—Millennials, Gen Z, and Gen Alpha—to tailoring products and services to specific customer profiles, Kimberley breaks down the framework that businesses need to succeed. She also offers practical advice for influencers, content creators, and agencies who want to work with larger entities. Kimberley emphasizes the importance of aligning your value with the brands you want to partner with, ensuring that both parties benefit from the collaboration. Join us on Koined Insights as we dive into digital marketing, business, and entrepreneurship with industry experts and innovators sharing their journeys and insights. For business inquiries visit our website at koineddigital.com or send us an email to info@koineddigital.com Follow us on Instagram: @koineddigital, @shannellejharris, @omarijharris