Becca Yap, the founder of Malaysian women's athletic wear brand, Liberty Active, hopped on a video call with us to talk about how her DTC brand leveraged influencer marketing. By selecting notable profiles from their customer base, they turned their existing customers into influencers for the brand. Becca also shared with us insightful opinions and observations about her homegrown brand navigating through the influencer marketing sphere in Malaysia and beyond.

Due to the pandemic, this episode was recorded via a video call hence audio quality may be compromised. We apologize for any inconvenience caused!