Andy Bethune of Black Ram Consulting: Brand Strategy For Outdoor Entrepreneurs

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KORE Outdoors Podcast

KORE Outdoors

34 episodes

3 weeks ago

Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.

Entrepreneurship

Business

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All content for KORE Outdoors Podcast is the property of KORE Outdoors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Andy Bethune of Black Ram Consulting: Brand Strategy For Outdoor Entrepreneurs

KORE Outdoors Podcast

1 hour 19 minutes

8 months ago

Andy Bethune of Black Ram Consulting: Brand Strategy For Outdoor Entrepreneurs

Andy Bethune has spent his career developing brand and marketing strategies for the biggest names in the outdoor industry and founder-led startups just getting started. In this episode, Andy breaks down the components of branding and provides actionable steps to creating a clear brand strategy.

This conversation covers topics such as consumer psychology, branding fundamentals, marketing strategies for startup brands, and what the outdoor industry can learn from the hunting industry.

Andy is the Principal Strategist and Founder of Black Ram Consulting.

Show Notes:
KORE Outdoors

Origin Agency

Stone Glacier

Gritty Films

First Light / Meat Eater

Connect with Andy on LinkedIn

Connect with Christian on LinkedIn