Forum tells remarkable and true stories about who we are and where we live. In the first hour, Alexis Madrigal convenes the diverse voices of the Bay Area, before turning to Mina Kim for the second hour to chronicle and center Californians’ experience. In an increasingly divided world, Mina and Alexis host conversations that inform, challenge and unify listeners with big ideas and different viewpoints.
Want to call/submit your comments during our live Forum program Mon-Fri, 9am-11am? We'd love to hear from you! Please dial 866.SF.FORUM or (866) 733-6786 or email forum@kqed.org, tweet, or post on Facebook.
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Forum tells remarkable and true stories about who we are and where we live. In the first hour, Alexis Madrigal convenes the diverse voices of the Bay Area, before turning to Mina Kim for the second hour to chronicle and center Californians’ experience. In an increasingly divided world, Mina and Alexis host conversations that inform, challenge and unify listeners with big ideas and different viewpoints.
Want to call/submit your comments during our live Forum program Mon-Fri, 9am-11am? We'd love to hear from you! Please dial 866.SF.FORUM or (866) 733-6786 or email forum@kqed.org, tweet, or post on Facebook.
How Loyalty Programs Manipulate Consumers and Steal Personal Data
KQED's Forum
54 minutes
3 weeks ago
How Loyalty Programs Manipulate Consumers and Steal Personal Data
From hotels to fast food restaurants, more companies are luring consumers to sign up for loyalty programs in exchange for points, discounts and other deals. But according to two former FTC officials, loyalty programs have devolved into “data-harvesting machines” that track what we buy and even how much we’re willing to pay. And the financial benefits tend to fall far short of the initial promise. We talk to Sam A.A. Levine and Stephanie Nguyen about how loyalty programs exploit consumers, how California is fighting back and how we can stay alert to the pitfalls. Their recent paper is called “The Loyalty Trap: How Loyalty Programs Hook Us with Deals, Hack Our Brains, and Hike Our Prices.” What consumer loyalty programs do you use, and have you ever felt used… by them?
Guests:
Samuel A.A. Levine, former director, Bureau of Consumer Protection, Federal Trade Commission - senior fellow, Center for Consumer Law & Economic Justice, UC Berkeley Law School
Stephanie Nguyen, former chief technologist, Federal Trade Commission - senior fellow, Vanderbilt Policy Accelerator
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KQED's Forum
Forum tells remarkable and true stories about who we are and where we live. In the first hour, Alexis Madrigal convenes the diverse voices of the Bay Area, before turning to Mina Kim for the second hour to chronicle and center Californians’ experience. In an increasingly divided world, Mina and Alexis host conversations that inform, challenge and unify listeners with big ideas and different viewpoints.
Want to call/submit your comments during our live Forum program Mon-Fri, 9am-11am? We'd love to hear from you! Please dial 866.SF.FORUM or (866) 733-6786 or email forum@kqed.org, tweet, or post on Facebook.