Controversy Surrounds Kristi Noem's DHS Advertising Contracts: Investigation Launched

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Kristi Noem - News and Info Tracker

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1 day ago

This is your Kristi Noem - News and Information podcast.

"Stay informed with the 'Kristi Noem News and Info Tracker' podcast, your go-to source for the latest updates and insights on South Dakota Governor Kristi Noem. From policy changes to public appearances, we provide in-depth analysis and coverage of her political journey. Tune in regularly to keep up with breaking news and gain a comprehensive understanding of Kristi Noem's impact on both state and national stages. Subscribe now for expert commentary and timely information to stay ahead of the conversation."

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Controversy Surrounds Kristi Noem's DHS Advertising Contracts: Investigation Launched

Kristi Noem - News and Info Tracker

2 minutes

1 week ago

Controversy Surrounds Kristi Noem's DHS Advertising Contracts: Investigation Launched

Kristi Noem, Secretary of Homeland Security, is facing new scrutiny over her department's recent advertising contracts. According to a letter sent by Senator Peter Welch to the DHS Inspector General, multiple no bid contracts have been awarded to firms with close ties to Noem and her senior advisors. Between February and August 2025, DHS awarded 143 million dollars to a company called Safe America Media, which was incorporated just 11 days before the first contract solicitation. This company was tasked with producing ads to discourage illegal immigration, including a commercial filmed during the government shutdown that featured Secretary Noem on horseback at Mount Rushmore.

Public reporting indicates that Safe America Media engaged another firm, Strategy Group, to produce the Mount Rushmore ad. Strategy Group previously managed ads for Noem's 2022 South Dakota gubernatorial campaign and received 8.5 million dollars in state funds while she was governor. Secretary Noem's top advisor at DHS, Corey Lewandowski, has worked extensively with Strategy Group, and the firm's CEO is married to DHS's chief spokesperson, Tricia McLaughlin.

Earlier in 2025, DHS also used emergency authority to skip competitive bidding for an ad featuring Secretary Noem thanking President Trump. One of the firms contracted for that ad, People Who Think LLC, is headed by Jay Connaughton, a former Trump campaign advisor who worked with Lewandowski on Jeff Landry's gubernatorial campaign in Louisiana.

In June 2025, Secretary Noem announced she would personally approve all DHS contracts over 100,000 dollars. This move has raised questions about whether DHS is following federal procurement laws, which require impartiality and prohibit preferential treatment. Senator Welch has requested a review of all DHS advertising contracts since January 20, 2025, and is seeking details on the relationships between Noem, her senior staff, and the firms receiving these contracts.

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