KUSA CAST:
Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson.
Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles.
Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era.
ABOUT THE HOST:
Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa.
His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe.
Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector.
With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses.
Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com.
Hosted on Acast. See acast.com/privacy for more information.
KUSA CAST:
Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson.
Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles.
Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era.
ABOUT THE HOST:
Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa.
His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe.
Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector.
With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses.
Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com.
Hosted on Acast. See acast.com/privacy for more information.
Today's guest on Kusa Cast is Katy Lee, Senior Business Development at Feefo, a consumer insight business, who through their ratings and reviews technology help businesses collect, verified customer reviews and insights, allowing you to improve your products and customer experiences.
Katy discusses the challenges and opportunities facing the tourism industry in the wake of the pandemic. With over 30 years of experience in the field, Katy shares her insights on the importance of personal responsibility, strong foundations, and inspiring leadership in the industry. She also talks about Feefo's innovative subscription model, which helps businesses collect customer sentiment and improve their reviews.
The tourism industry has faced unprecedented challenges due to the pandemic, with travel restrictions and lockdowns impacting businesses around the world. However, there are signs of hope as the industry slowly comes back to life, with events like World Travel Market seeing high attendance.
Katy believes that the industry needs leaders to inspire people to travel and explore. She also stresses the importance of having strong foundations in life, which allow individuals to rebuild even when they get knocked down.
Katy's experience in the industry spans over 30 years, starting with her absolute love of travel from a young age. She worked at Virgin Holidays and British Airways Holidays, selling the virtues of travel to agents and operators. Now, she helps businesses collect customer sentiment and data to improve customer experience and drive sales.
Feefo's subscription model is based on the number of transactions or interactions a business processes a month. Their technology gives you visibility over issues that are impacting your Feefo rating and the ability to prioritise changes to improve your customer experience. Feefo also has a team of account directors and customer service managers to provide guidance and best practices based on industry experience
Join us as we explore the future of tourism and the role of technology in shaping it.
For more information, you can contact Katy on katy.lee@feefo.com.
Hosted on Acast. See acast.com/privacy for more information.