KUSA CAST:
Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson.
Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles.
Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era.
ABOUT THE HOST:
Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa.
His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe.
Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector.
With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses.
Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com.
Hosted on Acast. See acast.com/privacy for more information.
KUSA CAST:
Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson.
Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles.
Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era.
ABOUT THE HOST:
Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa.
His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe.
Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector.
With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses.
Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Kusa Cast, host Graeme Watson sits down with Kgomotso Ramothea, CEO of Memberships at ATTA (African Travel and Tourism Association). After an impressive tenure at South African Tourism where she served as Acting Head and Marketing Communications Manager for the UK and Ireland markets, Kgomotso brings fresh perspectives to her new role at ATTA.
Kgomotso shares her vision for ATTA memberships, comparing it to a gym membership - it's all about active participation and making the most of available resources. Just two months into her role, she's already implementing a "listening roadshow," engaging with members to understand their needs and expectations.
The conversation delves into her extensive experience at South African Tourism, where she was instrumental in analysing market trends, driving tourist arrivals, and developing strategic marketing campaigns. She discusses her approach to understanding travel trends, particularly highlighting the growing importance of multi-generational travel and how past data can inform future strategies.
Drawing from her experience working across European markets, Kgomotso offers valuable insights into market analysis, tourism growth strategies, and the importance of delivering the right message to the right audience at the right time.
Key Topics:
Whether you're a tourism professional, marketing specialist, or interested in African travel market dynamics, this episode offers valuable insights into the evolving landscape of African tourism.
For more information and to get in touch with Kgomotso directly, you can reach out at kgomotso@atta.travel.
Hosted on Acast. See acast.com/privacy for more information.