KUSA CAST:
Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson.
Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles.
Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era.
ABOUT THE HOST:
Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa.
His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe.
Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector.
With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses.
Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com.
Hosted on Acast. See acast.com/privacy for more information.
KUSA CAST:
Kusa Cast is an insightful and inspiring podcast for anyone in the tourism industry, hosted by Graeme Watson.
Our episodes feature interviews with top leaders from around the world as we discuss the challenges faced during Covid and the innovative ways businesses are bouncing back. From business leaders to tour operators, we explore the diverse roles within the tourism industry and highlight the importance of positivity and collaboration in overcoming obstacles.
Tune in to Kusa Cast to stay informed, motivated and equipped to navigate the tourism industry in this new era.
ABOUT THE HOST:
Graeme Watson is the founder of a UK-based tourism representation company, Kusa Connect, which helps tourism businesses around the world showcase their experiences to the UK travel trade. Graeme is a seasoned professional in the tourism industry with 15 years of experience in the field and has lived and worked in the UK, South Africa, and the USA, where he has developed a deep understanding of the international tourism market and what the expectations are from a trip to Africa.
His extensive travel experience, having visited over 65 countries, has also given him a unique perspective on the diverse offerings of destinations across the globe.
Graeme holds a BA Degree in Media and Communications, which has been a valuable asset in his career to effectively communicate and market tourism products and services. He has sat on the Board of Directors of SATSA and served as the Chapter Chair of the KZN Chapter of SATSA which has provided him with valuable industry connections and insight, as well as a platform to contribute to the development and growth of the tourism sector.
With his diverse range of skills and experience, he is well-equipped to help tourism businesses succeed in this competitive market. Graeme is eager to use his knowledge and expertise to help promote and grow tourism businesses.
Graeme can be reached on gw@kusaglobal.com and his website is www.kusaglobal.com.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Kusa Cast, we have a conversation with Brad Glenn, Managing Director of The Inside Edge, a DMC specialising in incentives in South Africa. Hosted by Graeme Watson, the episode delves into the MICE (Meetings, Incentives, Conferences, and Events) industry in Southern Africa.
Brad shared his journey from working in the hotel industry, including stints at Sun International and Southern Sun, to leading The Inside Edge. He highlighted the impact of the COVID-19 pandemic, describing it as a brutal period that necessitated a complete business reinvention. Despite the challenges, Brad noted positive outcomes such as remote working, cost savings, and improved quality of life for employees.
The conversation also touched on the increased emphasis on responsible and sustainable tourism. Brad emphasised the importance of authenticity in sustainable practices and shared examples of incentive programs that include conservation efforts, such as marine research and rhino conservation.
Regarding the recovery of the MICE industry, Brad observed that while the market has rebounded, client expectations have shifted towards experiences in nature and wilderness areas. He highlighted the unique selling points of Southern Africa, including safaris, Cape Town, the Garden Route, and the Kalahari, which offer open spaces and outdoor dining.
Brad also discussed the challenges posed by bureaucratic obstacles, such as visa requirements, which can hinder the smooth execution of incentive programs. He stressed the importance of making it easier for clients to access and enjoy South Africa's offerings.
The episode concluded with Brad expressing his excitement about new developments and the potential for increased tourism and economic benefits. He encouraged listeners to consider South Africa for their next incentive or conference, citing the country's diverse experiences and warm hospitality.
For those interested in contacting Brad Glenn for more information or to plan an incentive program, he can be reached at bradg@ie.co.za.
Hosted on Acast. See acast.com/privacy for more information.