Laboratory sales is a challenging and rewarding field that requires both technical and behavioral skills. You need to understand the science behind the testing, the compliance regulations, and the sales and marketing strategies that work for your target market. You also need to have confident conversations with your providers, overcome objections, and close deals.

But how do you acquire these skills? The answer is simple: coaching and training. You can’t rely on your experience or intuition alone. You need to learn from experts who have been in the industry for years and have proven methods and techniques that work.