Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business.
Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners.
Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch.
This is your girls’ group chat for business and beyond.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business.
Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners.
Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch.
This is your girls’ group chat for business and beyond.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Ladies Who Launch, Rochelle Humes down with Susan Yara — journalist, beauty editor, YouTube creator, and founder of Naturium, acquired for $355 million — to unpack the extraordinary journey behind one of the most influential women in modern beauty.
Susan opens up about her upbringing in rural New Mexico, how being “the good kid” shaped her self-worth, and what it really took to break away from expectations to build a life on her own terms. From studying journalism to becoming one of the original beauty creators on YouTube, Susan shares the lessons, mistakes, and mindset shifts that helped her evolve through multiple career chapters.
We dive into:
• How Susan navigated identity, family pressure, and ambition
• The shift from traditional media to online video and influence
• Why transparency and accountability matter in beauty
• The reality of pitching, building, and scaling a brand
• The mindset that led to Naturium's $355M acquisition
• Motherhood, burnout, and choosing yourself
• Why women should “live in the cringe” and take up more space
• Her advice for aspiring founders and creators feeling stuck or scared to start
This episode is filled with honesty, depth, and the kind of perspective you only get from a woman who’s lived multiple lives — and reinvented herself every time.
Perfect for: aspiring female founders, corporate women contemplating a pivot, content creators, beauty lovers, and anyone who needs permission to be bold, imperfect, and unapologetically ambitious.
KEY TOPICS AND TIMECODES
FOLLOW SUSAN
https://www.instagram.com/susanyara/
https://www.instagram.com/naturium/
https://www.instagram.com/mixedmakeup/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.