What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
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What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
Ep #23: Beyond Succession: Building a Lasting Farm Legacy with Cheryl B. Mitchell
Land Ledger Podcast
40 minutes
3 months ago
Ep #23: Beyond Succession: Building a Lasting Farm Legacy with Cheryl B. Mitchell
In this episode of The Land Ledger, host Brian Kearney speaks with Cheryl Mitchell, founder of Farm Legacy Now, about the importance of legacy planning for farm families. Cheryl shares her personal background growing up on a dairy farm, her career path, and how her own family’s experiences with land transfer inspired her to create farm legacy panel discussions that bring together farmers, attorneys, bankers, insurance agents, and accountants to foster open conversations. She also explains the...
Land Ledger Podcast
What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry. Find sh...
