Landmark Difference Makers Interview: Greg Roth – We Ride Why
Greg Roth is a lifelong storyteller and creative force behind We Ride Why —a powerful multimedia venture merging cycling, music, and documentary filmmaking to heal, connect, and inspire. As the founder of Seattle Music Insider and now Director & Executive Producer of the upcoming docuseries We Ride Why, Greg channels his passion for visual storytelling toward celebrating resilience, community, and the fight against cancer.
Having lost his mother to cancer at age 11, he now rides hundreds of miles annually and produces films and podcasts that turn personal grief into collective healing. Through cycling events, #WeRideWhyRadio, and cinematic storytelling, Greg weaves together personal narrative and communal purpose—creating platforms that lift up individuals and unite communities around hope and love.
Join us as we explore how his creative vision is transforming art into action, encouraging us all to ride for something bigger than ourselves.