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Lash Biz 101
Erica Wilson
11 episodes
1 week ago
If you are looking to pivot your lash business, Lash Biz 101 helps to give advice, tips, and motivation to ALL professional Lash Artists! We talk about branding, scaling your lash business, and a million other lash business related topics.
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Business
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All content for Lash Biz 101 is the property of Erica Wilson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you are looking to pivot your lash business, Lash Biz 101 helps to give advice, tips, and motivation to ALL professional Lash Artists! We talk about branding, scaling your lash business, and a million other lash business related topics.
Show more...
Business
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Ep. 10, Pricing Strategies - Pt. 3, "Positioning Your Brand" 🎯
Lash Biz 101
17 minutes 4 seconds
2 months ago
Ep. 10, Pricing Strategies - Pt. 3, "Positioning Your Brand" 🎯

Are you charging like a beginner when your skills are already mid-tier or even premium? In this episode, we’re diving deep into one of the most important — yet overlooked — parts of your lash business: brand positioning.

How you position yourself in the lash market doesn’t just impact your prices, it also determines the type of clients you attract, the way your business is perceived, and how far you can grow.

Here’s what you’ll learn in this episode:
✨ The difference between entry-level, mid-tier, and premium positioning
✨ How to figure out where your lash brand truly belongs in the market
✨ Why cheap pricing attracts bargain hunters, while premium pricing attracts dream clients
✨ How to confidently raise your prices as your skills, reputation, and demand grow

Whether you’re a new lash artist just starting out, or an experienced tech ready to step into your premium era, this episode will give you the clarity and confidence you need to position your brand the right way.

👉 Hit play now and discover how to stop competing on price and start building a lash business that attracts the clients you really want!

Don't forget to follow on TikTok and Instagram @lashbiz101 for lash tip, techniques, and product recommendations

Lash Biz 101
If you are looking to pivot your lash business, Lash Biz 101 helps to give advice, tips, and motivation to ALL professional Lash Artists! We talk about branding, scaling your lash business, and a million other lash business related topics.