
Are you charging like a beginner when your skills are already mid-tier or even premium? In this episode, we’re diving deep into one of the most important — yet overlooked — parts of your lash business: brand positioning.
How you position yourself in the lash market doesn’t just impact your prices, it also determines the type of clients you attract, the way your business is perceived, and how far you can grow.
Here’s what you’ll learn in this episode:
✨ The difference between entry-level, mid-tier, and premium positioning
✨ How to figure out where your lash brand truly belongs in the market
✨ Why cheap pricing attracts bargain hunters, while premium pricing attracts dream clients
✨ How to confidently raise your prices as your skills, reputation, and demand grow
Whether you’re a new lash artist just starting out, or an experienced tech ready to step into your premium era, this episode will give you the clarity and confidence you need to position your brand the right way.
👉 Hit play now and discover how to stop competing on price and start building a lash business that attracts the clients you really want!
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