In this episode of LashCast, we kick off with all the exciting details on the 2025 Lashie Awards—our revamped, fully digital nomination process is now open through August 8th! We break down 19 new categories, from Solo Artist of the Year to Best Editorial Shoot, plus shout-outs for rising stars, influencers, brands, and salon teams. Whether you’re a one-room powerhouse or run a multi-artist studio, we’ll show you how to enter, why it’s worth the $75 entry fee (even if you can’t make it to Las...
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In this episode of LashCast, we kick off with all the exciting details on the 2025 Lashie Awards—our revamped, fully digital nomination process is now open through August 8th! We break down 19 new categories, from Solo Artist of the Year to Best Editorial Shoot, plus shout-outs for rising stars, influencers, brands, and salon teams. Whether you’re a one-room powerhouse or run a multi-artist studio, we’ll show you how to enter, why it’s worth the $75 entry fee (even if you can’t make it to Las...
396. From Pop-Ups to Trade Shows: Cathy White’s Secrets to Event Success
LashCast
1 hour
10 months ago
396. From Pop-Ups to Trade Shows: Cathy White’s Secrets to Event Success
In this episode of LashCast, Cathy White, the owner of The Lash Co, joins us to talk about the vital role events play in growing a lash business and building a loyal community. Cathy shares how she created a fan base in Southern California during the challenges of 2020, using the power of live events to connect with her audience. She emphasizes the importance of good energy and the impact it can have on sales at events like LashCon and other trade shows. Cathy also provides valuable tips on h...
LashCast
In this episode of LashCast, we kick off with all the exciting details on the 2025 Lashie Awards—our revamped, fully digital nomination process is now open through August 8th! We break down 19 new categories, from Solo Artist of the Year to Best Editorial Shoot, plus shout-outs for rising stars, influencers, brands, and salon teams. Whether you’re a one-room powerhouse or run a multi-artist studio, we’ll show you how to enter, why it’s worth the $75 entry fee (even if you can’t make it to Las...
