This chat is one I have wanted to share for a while. Back in 2022, we at Latitud met and invested in Fabrício. He had just left his corporate job. He also had a precise diagnosis. Healthcare insurers in Brazil were losing 20 to 40 percent of their revenue to fraud, waste, and abuse. And he knew what the next step was. What happened next is a masterclass in early-stage execution. Fabrício and co-founder Rafael spent months designing the first product. That included val...
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This chat is one I have wanted to share for a while. Back in 2022, we at Latitud met and invested in Fabrício. He had just left his corporate job. He also had a precise diagnosis. Healthcare insurers in Brazil were losing 20 to 40 percent of their revenue to fraud, waste, and abuse. And he knew what the next step was. What happened next is a masterclass in early-stage execution. Fabrício and co-founder Rafael spent months designing the first product. That included val...
Vertical SaaS in LatAm with Cometa, Fudo, and PulpOS
Latitud Podcast
44 minutes
10 months ago
Vertical SaaS in LatAm with Cometa, Fudo, and PulpOS
While the US is facing SaaS fatigue, the story of software as a service is still on page one in Latin America. The region has leapfrogged the on-premise stage, with companies looking for digitalization fixes that are easy yet personalized. This is where Vertical SaaS comes in. Here at Latitud, we’ve seen how some software as a service have traded market size for market share, aiming to lead by finding product-market fit inside an industry. That’s the case with Cometa’s private schools, F...
Latitud Podcast
This chat is one I have wanted to share for a while. Back in 2022, we at Latitud met and invested in Fabrício. He had just left his corporate job. He also had a precise diagnosis. Healthcare insurers in Brazil were losing 20 to 40 percent of their revenue to fraud, waste, and abuse. And he knew what the next step was. What happened next is a masterclass in early-stage execution. Fabrício and co-founder Rafael spent months designing the first product. That included val...
