Enjoying the show? Support our mission and help keep the content coming by buying us a coffee: https://buymeacoffee.com/deepdivepodcastThe old business playbook is officially obsolete. For decades, the golden rule was hyper-efficiency—make it cheaper, faster, and leaner. But in today’s world of constant shocks, that strategy is a fatal vulnerability. This episode reveals why the ability to take a punch is the true new competitive edge and how to rewrite your strategy to thrive in a world defined by volatility and uncertainty.

We kick off with a seismic event: the mass exodus of over 1,000 international companies from Russia after the 2022 invasion of Ukraine. Giants like McDonald's and Renault walked away from multi-decade investments and billions in revenue. This wasn't a casual choice; it was a signal that the old rules of smooth-sailing globalization are dead. The new environment demands resilience to handle VUCA—Volatility, Uncertainty, Complexity, and Ambiguity.

The new threat is Geoeconomics: nations using economic tools like sanctions and tariffs as political weapons, turning your supply chain into a geopolitical battleground. Moreover, the battle has gone digital, with tech giants from the US and China acting as geopolitical actors, shaping the infrastructure everyone depends on.

So why do so many leaders get caught off guard? The answer is rooted in our own minds: cognitive bias. We explore the fascinating insight of prospect theory—how our brains play it safe when seeking profit, but become dangerously risk accepting when facing a potential loss. This bias creates a huge blind spot, causing leaders to view political risks as abstract and fail to prepare, leaving their companies dangerously exposed.

Now, for the new playbook. Resilience is not just about bouncing back; it's a proactive, dynamic skill. It’s about anticipating disruptions, adapting fast, and even finding ways to turn crisis into a strategic opportunity. You'll learn the smarter strategy of diversification over just reshoring, and why you need to know exactly what's happening on the ground in real-time.

A powerful tool for this new era is Open Source Intelligence (OSINT). We explain how this systematic collection and analysis of public data—from news and social media to satellite images—gives you the actionable foresight, visibility, and flexibility to pivot your operations fast.

The major takeaway is this: the new normal is disruption. As the global shipping giant Maersk advises, the goal is to manage your supply chain as if it’s always in crisis. The companies that succeed won't be the most efficient; they will be the most resilient. For decades, efficiency drove growth. As we look ahead, the greatest opportunities will belong to those who build a ship that can sail in the storm forever.