Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them.
In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements.
Choosing ONE clear message for a period of time, and exploring it from multiple angles so your audience can drop into your story, stay connected, and build momentum with you.
This week’s episode is also an exciting one, because my brand new offer: Light Up Your Movement opens today. If you’ve been listening over the last few weeks, you’ve already caught little glimpses of it in real time, because I’ve basically been leading my own micro-movement about… well… building a movement online.
And today we’re talking about exactly why that approach works - and why the old-school “content pillars” method just isn’t giving most creators the momentum, hype, or audience warmth it used to.
If you’ve been feeling flat, scattered, or like your content isn’t really building towards anything, this episode will give you such a clear path forward.
The sprint start in January, but Early bird spots are live today for the waitlist only.
It’s a 2-week creative sprint to help you:
💡 choose your movement for the start of 2026
💡 map its message + DNA
💡 turn it into a content series
💡 start building hype and momentum around it
💡 reconnect with your creative spark
Join the waitlist to get the Early bird offer here before 3rd December here: