In this coaching episode, Lindsay and Nora work with Rose Caiazzo, founder of Live Streaming Secret Circle, to develop a private podcast strategy for her video confidence coaching business. Rose helps established women entrepreneurs overcome their camera blocks, and the hosts guide her through creating a lead magnet that meets her ideal clients exactly where they are... knowing they need to be on camera but struggling to take that first step.
Topics Covered
- Identifying the specific avatar: established businesswomen who know they need video but haven't started
- Common objections and blocks around appearing on camera (appearance concerns, voice issues, time constraints)
- Leveraging Rose's proven "Don't Say That Live" concept as a private podcast lead magnet
- Creating curiosity-based hooks that convert cold traffic
- The psychology of leading with empathy and helping prospects have epiphanies
- How video experts can complement their visual content with audio
- Repurposing existing video content into private podcast episodes
- Using private podcasts for client support (pep talks, transformational content)
- The sensitivity required when coaching on personal presentation topics
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