As Director of Client Intelligence at Sidley Austin, Rachel Shields Williams transforms messy relationship data into strategic intelligence, tracking how former general counsels become clients, then expert witnesses, then something else entirely.  In this episode of Lawyers Who Learn, host David Schnurman explores how Rachel evolved from a marketing coordinator to President-Elect of the Legal Marketing Association. Her path began with a family business running golf courses and led through ten years in marketing before discovering her calling at the intersection of data, storytelling, and change management. Rachel reveals why law firms desperately need storytellers and change agents as AI transforms the industry. Her role tracking Fortune 100 clients goes beyond traditional CRM, mapping former general counsels, competing law firms, and relationship evolution across systems to build 360-degree intelligence dashboards. She explains why lawyers should embrace firm technology, and why holding emotional space for change matters more than racing toward efficiency. From her year-long executive program in change management to her Lego-building meditation practice, Rachel demonstrates how humanist skills become professional advantages in an increasingly technical world.