I sat down with Michele Griffin, former Partner at Andreessen Horowitz (a16z) and now the Founder & CEO of Premier GTM, where she’s helping startups master the art of go-to-market. Michele has spent years advising early-stage founders on how to turn great products into scalable businesses, from refining messaging to building repeatable sales motion, and her track record speaks for itself.In this episode, we dive deep into what makes a go-to-market truly work and why so many startups get it wrong. We also discuss how GTM strategy is evolving in the age of AI and what founders can do differently today to stand out.If you’ve ever wondered how the best operators think about taking products from zero to one and then from one to many, this episode is for you.