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LBB Open House
Little Black Book
19 episodes
2 weeks ago
A podcast by Little Black Book (www.lbb.in) on how to build brands better. In each episode, LBB's co-founder, Suchita Salwan takes a deep dive into all things brand building through candid conversations with founders, CXOs and investors behind India’s most interesting enterprises. She asks the questions that keep many young entrepreneurs and business leaders up at night, such as - How to best set up your sales team? What is the future of marketing? Can distribution be your business moat? What are good customer acquisition costs benchmarks? Recorded as webinars live on the LBB website and app
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Business
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All content for LBB Open House is the property of Little Black Book and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast by Little Black Book (www.lbb.in) on how to build brands better. In each episode, LBB's co-founder, Suchita Salwan takes a deep dive into all things brand building through candid conversations with founders, CXOs and investors behind India’s most interesting enterprises. She asks the questions that keep many young entrepreneurs and business leaders up at night, such as - How to best set up your sales team? What is the future of marketing? Can distribution be your business moat? What are good customer acquisition costs benchmarks? Recorded as webinars live on the LBB website and app
Show more...
Business
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Mona Gandhi - Founder, Upraised
LBB Open House
50 minutes 31 seconds
4 years ago
Mona Gandhi - Founder, Upraised

Mona was the first female engineer at Airbnb, and led product and strategic growth for the company in the US and then for APAC. She’s been an advisor to us at LBB for the past 6 years - I often go to her for advice on marketing, product development and hiring. 

On this episode, we deep dive into one of my favourite topics - marketplaces, and all that goes into building them. What part of demand / supply should one tackle? How do you navigate customer and merchant churn? Which qualitative benchmarks are needed while chasing quantitative outcomes? We cover all this and more. 

I think this is one of my most enjoyable conversations on Open House so far. I hope it helps you learn something new.


LBB Open House
A podcast by Little Black Book (www.lbb.in) on how to build brands better. In each episode, LBB's co-founder, Suchita Salwan takes a deep dive into all things brand building through candid conversations with founders, CXOs and investors behind India’s most interesting enterprises. She asks the questions that keep many young entrepreneurs and business leaders up at night, such as - How to best set up your sales team? What is the future of marketing? Can distribution be your business moat? What are good customer acquisition costs benchmarks? Recorded as webinars live on the LBB website and app