Send us a text Join us as we sit down with serial entrepreneur, keynote speaker, and best-selling author, Ramon Ray! Ramon has founded five companies and successfully sold three, proving that success doesn't always require a billion-dollar headline—he shares how exits in the hundreds of thousands still put him in the top 1% of business owners. Ramon dives into the biggest lesson learned throughout his career: the profound power of relationship and connectivity. He explains how building good r...
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Send us a text Join us as we sit down with serial entrepreneur, keynote speaker, and best-selling author, Ramon Ray! Ramon has founded five companies and successfully sold three, proving that success doesn't always require a billion-dollar headline—he shares how exits in the hundreds of thousands still put him in the top 1% of business owners. Ramon dives into the biggest lesson learned throughout his career: the profound power of relationship and connectivity. He explains how building good r...
Article - Beyond Demographics: How Technographics Can Boost Engagement and Loyalty
LBDLibrary - Business
10 minutes
1 year ago
Article - Beyond Demographics: How Technographics Can Boost Engagement and Loyalty
Send us a text A study by The Growth Distillery and Verve reveals that technographics, focusing on consumers' technology behaviors and attitudes, is a more effective marketing tool than traditional demographics. The research shows that understanding how consumers interact with technology significantly improves brand awareness, reduces cart abandonment, and increases repeat purchases. The study highlights the importance of tailoring marketing strategies to individual tech preferences, emphas...
LBDLibrary - Business
Send us a text Join us as we sit down with serial entrepreneur, keynote speaker, and best-selling author, Ramon Ray! Ramon has founded five companies and successfully sold three, proving that success doesn't always require a billion-dollar headline—he shares how exits in the hundreds of thousands still put him in the top 1% of business owners. Ramon dives into the biggest lesson learned throughout his career: the profound power of relationship and connectivity. He explains how building good r...
