Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Dusty Weis
69 episodes
4 weeks ago
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
32 minutes
2 years ago
47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston
Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics.
Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted.
And when a Political Action Committee like NextGen America is charged with reaching out to younger voters, they face an even more substantial task in motivating the perennially under-performing youth vote to make their voices heard.
But this year, NextGen America made headlines nationwide when it leveraged a new, unconventional tactic in its get-out-the-vote efforts for a Wisconsin State Supreme Court race.
Using a small team of staff volunteers, the group reached out to young people on the dating app Hinge, urging them to register and pledge their vote on an app that's typically reserved for romance and relationship seekers.
And, with success in that race, the PAC is now looking to scale up its tactic for the nationwide presidential election next year.
So in this episode, we talk to NextGen America's National Press Secretary Kristi Johnston. She not only pioneered the idea, but led from the front by reaching out to voters on Hinge herself, and she'll share what she learned, how her tactic is different from other forms of youth outreach, and why authenticity is key.
Plus, we meet, Noah Turecek, a young man from Wisconsin who matched with Kristi on Hinge, to get his view.
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
