Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Dusty Weis
69 episodes
4 weeks ago
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
All content for Lead Balloon - Public Relations, Marketing and Strategic Communications Stories is the property of Dusty Weis and is served directly from their servers
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
61. Will Wikipedia survive Artificial Intelligence? (And Can A.I. Survive Without Wikipedia?)
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
46 minutes
3 months ago
61. Will Wikipedia survive Artificial Intelligence? (And Can A.I. Survive Without Wikipedia?)
Wikipedia readers consume nearly one billion articles per day from the online encyclopedia.
In its 25 years of operation, this compendium of human knowledge has become an integral tool for understanding the world in which we live.
But artificial intelligence tools like ChatGPT could threaten Wikipedia's viability over the next 25 years.
And in fact, by diverting fundraising traffic, undermining traditional journalism, and thinning the ranks of Wikipedia editors, large language models (LLMs) could even imperil their own usefulness.
So in this episode, we're talking to a Wikipedia expert about the implications—both for strategic communicators and for society in general.
Bill Beutler is the founder of Beutler Ink, a PR firm that specializes in optimizing brands' presence on Wikipedia.
And together we'll discuss what can be done to preserve Wikipedia as a resource, how communicators should adapt their strategies, and what the future might hold.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.
On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process.
With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.
Because sometimes, there are important lessons to be learned from someone else's worst day.
And sometimes, it's just more convenient than group therapy.
Lead Balloon is an award-winning program for strategic communicators and content creators, named by Adweek as "Marketing Podcast of the Year," nominated for a Webby award and nominated for "Best Business Podcast" in the Podcast Academy awards.
Tune in monthly for new episodes. Visit podcampmedia.com/leadballoon to learn more.
