In this episode of the Lead Gen HQ Podcast, Alex breaks down the Leaky Bucket Theory of Lead Generation—an analogy to explain why chasing more leads isn't always the solution to your sales or growth challenges. If your funnel is leaking due to bad service, poor follow-up, or product issues, pouring more leads in is like adding water to a cracked bucket—it just drains out.
You'll learn:
Why most businesses think they have a lead problem—but actually have a process problem
How to identify the true leaks in your customer journey
What to fix before you spend another dollar on ads or lead gen
The mindset shift that separates scalable growth from wasted budgets
Tune in to find out how to fix your funnel before you fill it.