Lead With We dives deep into how brands survive crises, thrive in fast-changing markets, and accelerate growth through a challenging future. Your host, Simon Mainwaring, CEO of We First and New York Times-bestselling author, sits down with the world’s top C-Suites, entrepreneurs, and thought leaders to uncover the collaborative mindsets and actions creating the impact that employees, customers, and investors now all demand—and the world urgently needs.
From inspirational global enterprises and corporations you know, to truly innovative start-ups and high-growth companies you should know, you’ll hear directly from the experts about how to drive productivity, profits, and innovation, and inspire customers to become ambassadors that build reputation and grow your business and brand. Engaging and entertaining, Lead With We offers an actionable prescription for measurable and meaningful business change, where We work With each other to address looming challenges, and deliver on the promise of humanity to co-create a prosperous and regenerative future.
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Lead With We dives deep into how brands survive crises, thrive in fast-changing markets, and accelerate growth through a challenging future. Your host, Simon Mainwaring, CEO of We First and New York Times-bestselling author, sits down with the world’s top C-Suites, entrepreneurs, and thought leaders to uncover the collaborative mindsets and actions creating the impact that employees, customers, and investors now all demand—and the world urgently needs.
From inspirational global enterprises and corporations you know, to truly innovative start-ups and high-growth companies you should know, you’ll hear directly from the experts about how to drive productivity, profits, and innovation, and inspire customers to become ambassadors that build reputation and grow your business and brand. Engaging and entertaining, Lead With We offers an actionable prescription for measurable and meaningful business change, where We work With each other to address looming challenges, and deliver on the promise of humanity to co-create a prosperous and regenerative future.
Sparking a Transformation for Brand and Purpose: Linda Boff, Global Chief Marketing and Communications Officer at General Electric
Lead With We
43 minutes
2 years ago
Sparking a Transformation for Brand and Purpose: Linda Boff, Global Chief Marketing and Communications Officer at General Electric
Change is always a challenge, and for long-established corporations, the stakes are often incredibly high. Staying true to one’s values while navigating a constantly-changing business landscape requires adaptability, but also a concrete sense of your company’s authenticity and “true north”. Linda Boff is Global Chief Marketing and Communications Officer at General Electric, a world energy, aerospace, and healthcare leader.. In this episode, she explains how a global leader reimagines itself as three separate public companies, while still being an authentic expression of its long standing purpose and impact. And how from a communications point of view, you navigate such dynamic transformation in ways that infuse the company with new life and growth.
Linda Boff:
Linda Boff is a builder of global brands and businesses with expertise across the full range of integrated marketing communications, as well as culture and leadership development. As CMO of GE, Linda is accountable for global marketing, advertising, brand, content, digital, sponsorships, as well as corporate communications, crisis communications, media relations, public affairs, and financial communication. Additionally, Linda runs GE’s Corporate Learning P&L, leads the GE Foundation, and co-leads GE’s Women’s Network. A member of the Forbes CMO Hall of Fame, Linda earned a BA in Political Science and Psychology from Union College. She and her husband live in Irvington, NY and have two grown children.
Resources:
Learn more about General Electric at: https://www.ge.com/about-us
Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindaboff/
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Lead With We
Lead With We dives deep into how brands survive crises, thrive in fast-changing markets, and accelerate growth through a challenging future. Your host, Simon Mainwaring, CEO of We First and New York Times-bestselling author, sits down with the world’s top C-Suites, entrepreneurs, and thought leaders to uncover the collaborative mindsets and actions creating the impact that employees, customers, and investors now all demand—and the world urgently needs.
From inspirational global enterprises and corporations you know, to truly innovative start-ups and high-growth companies you should know, you’ll hear directly from the experts about how to drive productivity, profits, and innovation, and inspire customers to become ambassadors that build reputation and grow your business and brand. Engaging and entertaining, Lead With We offers an actionable prescription for measurable and meaningful business change, where We work With each other to address looming challenges, and deliver on the promise of humanity to co-create a prosperous and regenerative future.
