Driving Business Growth Through Effective Ads with Sharon Park of Sage Digi

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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production

235 episodes

1 week ago

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

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Driving Business Growth Through Effective Ads with Sharon Park of Sage Digi

Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

35 minutes 5 seconds

1 year ago

Driving Business Growth Through Effective Ads with Sharon Park of Sage Digi

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.

Key Takeaways:

(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.

(06:53) The significance of integrating CRM and analytics for effective marketing.

(09:43) Personalization in advertising through AI and the importance of tailored messages.

(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.

(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.

(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.

(21:54) Sharon's journey from Google to launching her own agency.

(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.

(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.

Resources Mentioned:

Sharon Park - https://www.linkedin.com/in/presidentsharon/

Sage Digi | Website - https://sagedigi.com/

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